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The term 'Artisan' is becoming increasingly more popular in todays food terminology. It is used in reference to a small scale manufacturer producing quality goods.
In Britain today, the 'Dessert' food sectors are becoming increasingly split between large scale and small scale manufacturers. In order to compete in todays marketplace, small scale manufacturers are looking for ways to compete in this market. One of the more successful ways is not to compete with the large manufacturers but to offer a more unique product.
Larger numbers of consumers are looking for 'Natural' or 'Crafted' products and are usually prepared to pay a little more for a better quality product.
If you are starting a new small business then it is possible to start off along the lines of an 'Artisan' producer but for an established manufacturer it is advisable to add 'Artisan' lines alongside their traditional product lines to gauge interest from customers.
Regency Mowbray are dedicated to helping small scale manufacturers build their business and offer a variety of products designed with the 'Artisan' manufacturer in mind. One only has to look at the continent to see the abundance of small scale manufacturers in many sectors of the food industry producing high quality crafted products and succeeding in business.
Take a look at some of the products available for the 'Artisan'.
© Regency Mowbray Company Limited 2004